ABOUT
Discover the hidden psychology behind how retailers like Amazon and Delta use scarcity
marketing to trick you into spending more, plus the essential money hacks for your daily
Starbucks run.
Hosts Ted Jenkin and Southside Steve Rickman dive deep into the world of capitalism,
showing you how to navigate the financial landscape of 2026, protect your wealth from
financial cheating in relationships, and why you should never call your insurance company
first after a disaster.
We also break down the high-stakes world of professional sports and business penalties,
including why Brooks Koepka faces a $90 million fine to rejoin the PGA Tour. Learn how to
spot the three most dangerous words in marketing—Free, Zero, and Sale—and discover how
big corporations use color psychology and “limited time” pressure to separate you from
your wallet.
In the Green Room, we sit down with Scott Marshall, CEO of TACH USA. A lifelong
entrepreneur with 30 years of experience, Scott shares his journey from losing everything in
the 2008 crash to building and selling a leading fleet services empire to Ryder. Now as the
Founder of TACH, he reveals how he is helping carriers improve cash flow and reduce
expenses to stay profitable on the road.
TAKEAWAYS
• The show focuses on financial advice for Americans.
• Brooks Koepka may face a $90 million penalty to rejoin the PGA Tour.
• Financial infidelity can be identified through lack of communication about money.
• Using an independent public insurance adjuster can benefit homeowners after damage.
• Grocery stores use psychological tricks to separate consumers from their money.
• Understanding consumer psychology can help in making better financial decisions.
• Entrepreneurship often involves identifying needs and taking risks.
• The importance of having a supportive partner in business ventures.
• Starbucks offers various hacks to save money on drinks.
• Celebrating special occasions can lead to free desserts at restaurants.
Episode timeline
- 00:00 Intro
- 00:00 News You Can Use: PGA Penalties & Financial Infidelity
- 00:00 They Didn't Teach You This: The Psychology of Retail Scarcity
- 00:00 The Green Room: Interview with Scott Marshall
- 00:00 Money Hacks: Starbucks Loopholes & Birthday Freebies
- 00:00 Red, White and Seen: 2026 Earnings & Walmart Teasers
Contact
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