The Beatles Principle & The Gen Z Workforce: Simple Marketing and the New Rules of Business

Hey everybody, welcome to Red, White, and Green. I'm your host, Ted Jenin, here with my co-host every week, Southside Steven Rickman. >> Yeah, come on. I got to tell you, my favorite color used to be blue. Starting to become green.

>> Green. >> Green. >> Although I got blue on today. This is the Ebida Dad t-shirt. >> What is >> now? Hit me up on YouTube. I'll get you one of these. You won't pay a nickel.

IBIDA dad, EBI a mom. Listen, if you have a business, EBIDA, earnings before interest, taxes, depreciation, and advertisation. Although, truth is, Steve, most businesses are just EBIT.

Not a lot of dot of them. But you wear this shirt. Look, I'm trying to make people money on this show, Steve. >> I promise you, I've got two shirts for you, >> okay?

>> You do an Eva a dad, Eva a mom, whatever it is. Wear it to your kids' ball game, wear it out to the gym, wherever it is. I will pick you up one client for your business over the next year by wearing my t-shirt. And if you're bold, Steve, I have one that says, "Who's your EBIDA daddy?"

>> Okay, I'm bold. I'll wear anything. Is it spelled out on the back in the front? >> Well, I don't know that I can remember that. >> Who's your EBA daddy? Oh, you mean spelled out what means >> like on the back? A lot of people do that.

>> I can't help you with that. >> All right, say it one more. E B I T. What is it again? >> Earnings. It's cash flow. You say cash >> earnings.

>> Earnings before or I got the >> interest. Taxes depreciation. Advertisation. >> Okay. >> This is a Boston College, you know, educated.

>> I went to Georgia State and before that Clayton Jr. I don't have a lot in this game. >> All right, everybody. Right here on Red, White, and Green. We give you financial advice for people who love America. I don't care which side of the aisle that you fall on, but do you love America?

And do you love capitalism and you love making money? Next week folks on the Red, White, and Green Show, we're going to teach you what is capitalism and what is socialism. Steve and I are getting a lot of comments on that. As always, if you enjoy this content that we put together, just click subscribe, share

with your friends, check out the podcast at Apple, Spotify, anywhere on the internet. We got a great show today, Steve. >> No, we do. I'm looking forward to it.

There's a few things that I wasn't even sure about. I'm going to learn with you. And there's a couple things I already knew. >> I'm going to debunk a little bit of this. Olarch.

>> Olarch. I hate that word. When somebody says it, I'm like, who talks like that? >> I mean, what? Come on. Only the Russians have oligarchs. I mean, we're that I We're going to talk about that and why and how billionaires pay the least amount of taxes. I'm going to show you a money hack on how to turn $1 into 1378

over the next year. >> That's the money hack I want to see. This is the one that will have uh Tik Tok fans raving. Although I'm not on Tik Tok, but it will have them raving when we put it on Tik Tok. But I want to start with the segment we do every week called News You Can Use. These are money

headlines in America. And last week when Steve and I were on the show, I had teased this up a little bit. Didn't have as much to do with money, but since you and I are pop culture guys and we do like it, even though few of the people that watch the show, Steve, they kind of went off on us about the whole Charlie

Pooh thing. We just talked about Yeah. Yeah, we just talked about the uh the him doing the national anthem and whether it was going to be above two minutes and they said you guys know nothing about pop culture. You got you guys are jerks or something like that.

>> Yeah. Just cuz I don't listen to Charlie Puth on the regular. I was trying to make a little bit of money. We were having fun. >> Yeah, we were having fun. Chill out.

>> Chill. You must chill. >> Steve listens to Siza. >> I do. I listen to one hit wonders. I listen to anything. Do you have a favorite one at Wonder or No.

>> Oh god. Kind of. I mean, I would say um Thunder, Love Walked In. >> Okay. Mine. Mine. Thomas Dolby. She blinded me with science. >> Yes. I don't want it. Well, maybe.

>> He never had another song. Thomas Dolby. >> Oh, yeah. Okay. You're right. I do remember that in motion, man. Poetry and motion. >> Poetry in motion.

>> All right. So, I want to see if you can guess any of these because I looked at this list and thought the Wall Street Journal got it wrong. They got it wrong because they said these are the 20 songs that defined America starting back to 1840.

So every decade they picked a song and said this is what it said about the country at that time. I'll just give you the last 50 60 years. Could you come up with any artist or any song that you think is in there? Really starting back to the 2010s.

>> Okay. Or two going back to 200. >> Could do 2000 2010 1990 decade. You're an 80s guy, 70s guy. So >> I will say that Nickelback did a lot with Lullaby for strip clubs.

>> Uh, no. I think Don't Stop. >> Nick Nickelback was not on there. >> No. Journey >> was that song in the 80s? I mean, don't stop believing is kind of an anthem to believe in. Still is. It really is.

>> It's like believe you can do it. Believe that there's something better coming. It's just I think it's a great song. >> They chose over that in the 80s. Billy Jean.

>> Okay. Because it's Michael Jackson. I mean, Billy J. >> I don't even know if that was his best song. >> She Wasn't that about a street hooker?

>> Well, I could have been. I I mean, go with beed. At least Eddie Van Halen played on that. >> It just basically I don't I don't There's not >> Well, Bruce Springsteen, he asked >> born in USA. I mean, >> so that's what they choose for the 80s.

>> Okay. >> You got one for the 70s. >> 70s. >> I'm giving you a hint. It's in the disco arena.

>> Okay. It's got to be the BG Staying Alive. >> Staying Alive, which does make a lot of sense. Redefined the disco era, the 70s, John Travolta, >> the whole thing.

>> I I see that in there. That one, you know, I mean, they go a lot of this wrong. A lot of this wrong. >> Yeah. You don't take that out. >> And how I'll give you one for the 60s in here. The 60s in here. When you just think about who was maybe the most iconic band in the

>> Beatles. The Beatles >> or the Rolling Stones. There's It varies, but I'm a Rolling Stone guy, but I know it's the Beatles. It >> was the Beatles. So, you're right about that. And what was what was the iconic song, do you think?

>> Helter Skelter. >> That's a good one. That's pretty good. It was The Beatles moved 250,000 copies of their album right after Christmas with this bestselling single, I Want to Hold Your Hand.

>> I Want to Hold Your Hand. Yeah, we all sing along with that. It's a great song. So the the reason I ended with the Beatles is to teach people something about business and they call it the KISS principle which is keep it simple stupid. And if you listen to all the Beatles song I'm not saying the Beatles

are stupid by the way because you'll hate on me on YouTube. >> Oh they'll hate on you. Don't don't talk about that. >> Here's the truth. If you listen to all the medleys of the Beatles songs over time, it generally has a few amount of lyrics. Yeah.

>> It's the same chords, the same things, and they just repeat it over. Think about all their songs. Yesterday, whatever you want, over and over and over again. And you know who did that well in the 70s, by the way?

>> Who? >> Casey and the Sunshine Band. >> I'm a fan. >> I'm a fan. >> But just think about it. You know all those songs. If you listen to him, he was a terrible dancer.

>> I'm your man. That's what I am. >> He had like one little move around >> and he was the only white guy in his band and those dudes and he had a lot of people on payroll. There was a lot of instruments.

>> But he had a couple of lyrics in the song. Now, I saw him about 5 years ago or precoid, I saw him in concert and really well, he really looked like KFC in the Sunshine Band is what he looked like because he was he was massively fat.

>> I heard a hairpiece too. >> He might have, but he definitely had a few buckets a few buckets of chicken. I'll tell you that. >> Wow. I love >> All right. Do you like that?

>> I love that. I mean, anything when you tie into music because music brings us all together. So, we got two too many stories this week. I think this one is fascinating because obviously I I'm an 80s guy. Me, too.

>> You know, you're an 80s guy. And a story came out in the Wall Street Journal and the title was this, Steve. >> It said cash bonus or more vacation time. Which one do you choose and why?

>> Uh, I got to go more vacation time. >> So, if your think >> if your boss says to you, "Listen, Steve, you had a great year." >> Yeah.

>> I I got a choice for you. $15,000 bonus or I'll give you three extra days of PTO. >> Oh, well now I'm going 15,000. >> It was enough money. Does it equal vacation time or is it just time off?

Because what this article says is everyone who's young right now >> Mhm. >> and I'd like to think that we're young, but >> hey, it's how you feel. Age is a number.

Let it go. What they said is that people at work, especially Gen Z, partially millennials in here, number one, they want to be recognized in work and be felt as a human being, and they would much rather get more paid time off than they would more bonus.

>> Well, that that's what's preached. And a lot of people will tell you when they're chasing the dollar or in a career, especially if there are still 9 to5s and people are leaving the home, you're just away from your family so much that you kind of want to make it up to the family. Here was the bigger part of

this, and I do appreciate this, and it's very interesting. He said, "It's not even so much the time off, Steve. It's that if they're off, let them be off." People are getting very tired of saying, "Well, you're on vacation, but by the way, do you have access to email?" >> Nope. I'm in a third world country.

Don't get it. No, you're right, man. When you're off, you're off. There should be nothing you have to do. >> It was never that way before. When I had PTO and I used to work for American Express many years ago, >> they just let you go. No, they was exactly the opposite. They say, "Hey,

when you go on vacation, just make sure you're available." >> You should have >> That sounds like a great vacation. I'll be on the beach, but I'll be ready to just do anything whenever you need it.

>> If I see somebody on the beach with a laptop, I just want to walk up and hug them and say, "I'm sorry." That's why I did radio, cuz if you're away from a studio, you're pretty much off.

>> Yeah. Not true in a lot of businesses. If you own a business, you're never away. It's 247 all the time. But the reality is in the workplace, I just thought it was interesting now that if you're running a business, maybe consider the things that you might want to give more time off compared to more

bonus cuz we all assume, hey man, holiday bonus or if we hit these goals, I'm going to give you an extra 5K and people are going to be running real hard. But that may not be the case anymore.

>> If I'm an employer, I would talk to my employees, especially if you're a small company, and if I've made enough extra cheese to give bonuses, I might say, "Hey, we're just not going to operate for another week. Would you rather have that time off and I'll use that money to make up for the money we're going to

lose. >> Now, we got a second story which is very interesting. It says, and this is this is a a new high that we have never seen before in the history of the United States.

>> Are you talking about marijuana? >> No, not that not that one. Maybe maybe a few people in California, but >> that's a new >> the Dow Jones for the first time in the history of the United States crossed 50,000. and the amount of people that have emailed me and texted me and said,

"What does this mean? And where do you think the Dow Jones is headed?" So, >> I got to raise my hand. I didn't know either. And I actually asked uh one of my money guys today, what did it mean?

Did we go up? Did we get a lot? Because everybody's talking about it was record-breaking. >> Yeah. I I'm going to just tell people something that they may not like, and I've been in the money business a long time. I was going to put in here that my net worth crossed 50 million. I thought

that would be a great story >> about yourself. It's good to be Ted. >> I just want to let y'all know I joined another country club. My dad's name is Ted Jacin and I got a ton of money.

>> Here's the thing. The Dow Jones at one time I think was a reliable picture of what's happening in America. Okay. So, let me cue you in all the people that are watching this and listening to this that the Dow Jones is such an unreliable picture now of what's happening in the United States of America.

>> Well, they don't know that on Fox and they don't know that on CNN because that's all they talk about. >> Well, when they have me on more, I'll tell them sadly it doesn't mean anything. Do you know back in the early 70s the Dow broke a thousand for the first time?

>> Okay. >> And people went bananas, Steve. They were like, "The Dow broke a thousand, man. How quickly is it going to get to 2,000? Well, it took the Dow a decade to get from a,000 to 2,000 because the moment it hit, 1100, we hit a complete stall in the 1970s of inflation, then

stagflation. It was a terrible decade. We won't even get into who was running the country and what happened, but the point of it is the markets didn't go anywhere. So, the Dow Jones, do you know how many stocks are in the Dow Jones Industrial Average? I ask people this all the time. 500.

>> Okay, that's a guess. Any any other guesses from the chief? >> 50. >> It's not a good guess, but it's a guess. >> Okay, >> 30. So, first of all, when you see the Dow Jones at 50,000, it's only 30 companies. And let me just do this. I

know it's a little bit long, but I think it's so important for people to understand this. Here are just a sample of the companies. 3M, American Express, Boeing, Caterpillar, Chevron, Cisco, Coke, Goldman Sachs, Home Depot, Honeywell, IBM, Johnson and Johnson, etc. Those are the kind of companies in

there. When you hear those companies, you think what? >> I think money. Millions. >> Yeah. You think these aristocrats, right? These companies, they've been around forever.

>> But the bigger a company gets, the slower it grows, right? If you got a company that's at a million in sales, a lot harder to grow it the same rate of return when you're at a billion in sales.

>> And in the last 25 years, what's happened? Technology has taken over. >> So the NASDAQ and even the S&P 500 are much more relative to what's really going on today. People are talking about two letters today. Every day it's all that I hear people talk about, AI. Some of these companies will will use AI, but

they're not in AI. Microsoft owns a whole chunk of open AI. So people could argue but the reality is dude it's not it's just not and it's a weird index because it's a price weighted index.

>> We don't get into that say it's really technical but if you really read what the Dow is personally I don't think it's that reflective of what's happening uh daytoday in the economy or in the in the markets in general.

>> Even though the Dow last week hit its highest point ever in the history doesn't matter. >> Doesn't mean anything to me. And you want you want to get on here and argue with me. I'm I'm happy to argue with you. You tell me why it matters.

>> Well, let me talk to our producer. Should it mean anything to me? He's not telling me. I don't know. >> All right. So, that's uh hopefully some news you can use. I told you the Dow Jones hitting 50,000 means nothing.

>> I thought it meant give your people more time. >> I'm glad you told me. >> Every week we get into a great segment here called They Didn't Teach You This.

I put this topic together for us today, Steve, because I feel like the last, it's not even four years, it's probably 8 to 12 years. And it is in politics, we hear this a lot. We hear the term olok by some some dude with glasses that are all fogged up all the time like putting his peace signs out there. And just

hearing that, you know, this is terrible. Billionaires pay no taxes. Simple math in here. Um, I just want to ask people in general, is is a billion dollars more than a million dollars?

I don't I mean I did I think I passed basic arithmetic a billion dollars more. So a lot of times when people say you don't pay your fair share of taxes >> um they may be talking about percentage of taxes but imagine I paid 10% of $20 billion and you paid 20% of $200. I still paid a hell of a lot more money

into the system, didn't I? >> Yes. Yes. It brings me, you know, the things I've heard over time are flat tax or they say people that have a lot of money should pay 30 something%.

>> So, I want to try to explain two things to people today, Steve. First and foremost, we have two tax systems in America. And it isn't one for the poor and one for the rich.

>> Okay. >> First of all, some of your income is taxed as ordinary regular income. >> You mean like W2s, bonuses, things like that?

>> Exactly. You get a job, you get a W2, you get taxed as ordinary income. If you have if you have a business, many times the profit that comes through the business is taxed as ordinary income.

>> They also tax your interest sometimes too in that category. >> And we're in a progressive tax system. Let me explain what progressive is. It's like a slot machine, right? It starts at 10%. Then it goes to 12%. And then it goes all the way up to 37%. So there are seven tax brackets.

>> So a lot of times people will say, "I made more money. I'm going to be in a much higher tax bracket." Well, that's not necessarily true because if your income goes up, it's not all taxed at 24%. Or it's not all taxed at 35%.

>> That's high. >> The first bit of money is taxed at 10%. The next bit of money is taxed at 12%. The next bit of money is taxed at 22%. So, first thing you got to do walking away from red, white, and green today is, do you even know what your tax bracket is?

>> I don't think most people do. >> 100 out of 100 Americans could not tell you their effective tax rate. Right? They go, "I I think I'm in the uh I think I'm in the 30% tax bracket." And I go, "That'd be amazing because there isn't a 30% tax bracket." It'd be amazing if you were in it because it

doesn't even exist. >> More importantly, and this is part what people need to understand about billionaires. The second tax system is called capital gains.

>> And what that means is that if you owned a stock that was $100 in value and it grew to $500 in value, when you sell it, you're going to pay tax on that $400. And that tax is a different tax rate than ordinary income.

>> Is it higher or lower? >> It's much much lower, Steve. The top rate for ordinary income is 37%. The top rate for capital gains is 20%. >> And by the way, there's only three tax brackets. You have a capital gain, it's either zero. Yes, some capital gains are at zero, 15%, or 20%. So when people

look at Elon Musk and they go, "He only pays 10% taxes." is they go. Well, first of all, if almost all of his wealth is in Tesla stock and Tesla stock grows from 500 million to a billion dollars and he sells it, the most he's going to pay is 20%. And by the way, he used to live in California, which I'm not going

to offend anybody in California except to say it's dumb from a tax standpoint. Not >> great. >> Not dumb to live in California, but if you like paying 14.3% statewise, Elon moved to Texas.

>> Yeah. Yeah. >> And in Texas, the state tax rate is what? Zero. >> Same with Florida. >> I'm just trying to explain to people, first of all, you want to get better at taxes. Don't get mad at people that are making a lot of money. Because people

that are making a lot of money also learn in the 20,000 pages of tax code, how do I set up my investments and my businesses? So, >> some of this or most of it is capital gains and less of it is ordinary income.

Let me say that again. Most of it is capital gains. Less of it is ordinary income. And by the way, I'll give you the third piece of this, Steve, which is if you start a business, there are certain codes in the IRS tax code that say if you start a business and you hold it for 5 years, when you sell the

business, there's no tax at all. >> I didn't even know that. >> Wait, wait, wait. What do you mean when you say no, no tax? Crazy. >> I don't know. Say zero, nada, nothing. I mean, say it anyway that you want. It's zero taxes. Okay. And by the way, that's section 1202 if you want to look it up.

Not to be a nerd out on you. You could also live in Puerto Rico as well, Steve. That's a way to get around paying tax. >> Puerto Rico. >> I just comment to people that you need to know what the hell you're talking about because with the way the codes work in places like Puerto Rico, some of

these businesses, capital gains, other strategies that exist out there, it's not don't get mad at the billionaires. They're the people that are basically they're they're paying taxes first of all. They're creating the jobs. They're taking all the financial, legal, and human risk to be able to do this. People

shouldn't say, "Is Elon Musk a billionaire? That's bad." What they should be saying is, "How many millionaires did that guy make? How many millionaires >> worked for all of his companies that he made? And how many people became a millionaire on Tesla stock alone?"

>> Most people don't look at it like that. They don't. How many people became a millionaire on Microsoft stock alone? >> Wow. >> How many people became a millionaire on Apple stock alone that never worked there? They didn't even work for the company.

>> Mhm. >> Okay. So, it's your job to understand the tax code. Now, you you hit us up at Red, White, and Green. I got all kinds of things for you to show you how to pay zero in taxes. You use our AI agent at exitwealth.ai.

And these we're going to show you how to make a quantum move in your finances. Steve >> quantum. >> Well, see, I'm glad you brought that up because that's why I use the tax guy.

I'm always scared to do it myself going, I'm going to miss something. >> The only last thing I will say to you is that around this taxes, uh the other reason that this works is that people will always say the two things that are true in life, Steve, are death and taxes.

>> Yeah. >> And uh I believe in the first part of that, death is inevitable, right? Taxes, maybe not. >> Wow.

>> Maybe not. If you know what you're if you know what you're doing, >> maybe maybe not. >> Red, white, and green, baby. >> Okay? And you want to learn more about that, go to red, white, and green. But I wanted to bring that up for this second if they didn't teach you this cuz I

think most people have no idea that there's two tax systems. I don't think anybody has any idea what the tax brackets are. And by the way, all the people that are around you giving advice, I don't even know if most of them know to begin with. So >> if you can't get around good people that

know this stuff, how the hell you going to get ahead in the system? >> You're not. You're not. But that's a system of capitalism. And so the wealthy people understand types of income, how to create it, how to bucket it. They understand these things. And that's what helps them get ahead.

>> That's strong. That's strong. I have no problem with them making their money. >> And that's how the billionaires in America pay less taxes than secretaries. And that's this episode. They didn't teach you this. And every week we ride right into interviewing some of the brightest and best entrepreneurs and

people have just been successful here in America as we talk about capitalism and get into this week's segment of the green room. >> That's right. We are in the green room.

I'm Southside Steve and that is the beach. >> Yo >> yo, it's Steven Beichchum, but I call him the beach. And Ted, you know the beach.

>> I think he's the is supposedly the unofficial mayor of Alpharetta, Georgia. >> That's what people say. Wait, what does that >> Well, I don't get paid, though.

>> Well, that's the problem. There's no pay. >> No, there isn't. >> If you were an official mayor, not only would you get paid, but then you get insurance.

>> Well, I think the mayor's worried about you because you got you don't have benefits right now. >> I mean, no. If you're the mayor, you get benefits.

>> I know. Well, don't you fall in here cuz we don't want to pay for anything. Okay. Don't you get hurt now, so I'm covered. >> All right. Good deal. Beach gives until it hurts. I have worked for him several times as an MC. I have raised money for a post right here in Alpharetta, Georgia. And I basically made money to

buy toilets and a urinal. I literally was up there go, we got to do a urinal looking for $350 to get it started. And he's got me up there doing that. >> Steve, that's a good business. Urinal cakes. You and I need to get into that.

>> Shape like Should we shape them? >> You could shape them. >> Shape them. I'm not saying body heart urinal cakes that are like a heart in >> there something sweet not a >> you feel good about what you're doing at the ballpark and you know >> yeah not not like a sexual object or

anything I don't want to sit there pee on a urinal cake boob but what I'm saying is we could do >> would be cool though >> it would only in the men's bathroom for 500 350 >> girls don't have urinals I do want a urinal I think I need one of those in my

house that would be kind of cool to find but what what I'm joking about is Steve raises money. So, you're one of those guys that are successful. You own your own business. You've put your kids through school. Your garage is your office and you hit a button. It's got the biggest front door I've ever seen.

And you go around and you do business. You trip over over business. People love you, like you. You're extremely connected. So, is that how you got rich because you were that kind of guy? When I got started in the mortgage business, you know, we'd go into these real estate agents office and hand out rate sheets

and beg them to send us a deal and we had to lie and say we had the cheapest rate and we could close tomorrow and it was just bullish, right? >> It was. And I was like, there's got to be a better way. So, one day I was in this real estate office and this agent was crying and back then you could drink

coffee and smoke cigarettes in the office back in the 80s or whatever was. >> Now, I think you're going 70s beach. You've been doing this for >> It might have been 80s for this lady.

>> Maybe even 60s. Was Dean Martin on in the back break? >> He might have been. >> It might have been. >> It was on a poster at least. Yes.

>> But anyway, I went in there and this lady's crying. I'm like, "What's going on?" She's like, "My husband lost his job. We're not gonna be able to make a mortgage payment." Blah blah blah. And I'm like, "What does he do? He's a roofer." I said, "If I can find him a roof to roof, would that help?" She

goes, "Yeah." I called a builder buddy of mine. I said, "Hey, man. This guy needs a job really bad. Can you help him, please?" He goes, "Yeah, you know, I got this garage I'm doing for a lady.

He can come roof the garage." So, he went over there and roofed that garage. And then every time I walked in that office like, "Hey everybody, Beach is here. Y'all need to send me mortgages. I saved your day." And I went, "Why don't I just do that all the time?" >> How did you learn to market? And and why

would you why do you tell people it's so important if you're going to get in business? You got to know how to market. >> There's a lot here, but each business there, what I found is each industry has a certain way that they typically market, right? So plumbers market a certain way and retail clothing stores

market a certain way and financial advisors. So as I got in those different businesses, I started seeing different things that opened my eyes and I was like, "Oh, why don't I try that here?" So I test market a ton. I'm always testing something. But the big aha moment for me was is that when I

discovered that if I go in with if I go into a conversation with somebody and my whole thought process is how can I be Santa Claus for this person today? What can I do to change their life? What can I do to get them a customer? What what how can I blow them away today? And I started doing that a lot. And what I

found is is that then people will just call me and go, "Hey man, I'm get I'm buying a house. Will you do my loan?" And so I never have to I never have to go out and work for it. So I spend all my time giving knowing that a certain part of the population is going to reciprocate this. But if you're going to

go call on a real estate agent or a rich guy for a financial advisor or whatever, you're going to call on those on those people. The reason why you don't do it is because you don't want them to tell you, "No, no, I already got a mortgage guy. No, I already got a financial advisor." And that just tears you apart.

But if you can take that out, if you can say, "I'm not going to put them in a position to tell me no. I'm going to go in there just to help. I'm not going to go in there and ask them for their business. I'm going to figure out how I can give them business." And then when you do that, um, what's his name? Robert

Calaldini said, "There's no place in the world that reciprocity doesn't exist." So if you put enough out there, some of those people are going to reciprocate. people that you know love capitalism, they love America, they love starting businesses. How do you manage through all that adversity? Because all owners,

all people that get wealthy, what people don't see is you face adversity multiple times. It happens all the time. And so how'd you manage through that? So >> and was your wife I want to go deeper.

>> My wife blamed me because what happened was we lost everything. We ended up for a time living in my my old bedroom in my ma's basement. >> That's what I want to hear because, you know, it's one thing for a guy to deal with adversity when you're uh single or maybe you're on your own, you know, and

you don't have anybody answer to. But man, guys that try to do what you did with kids and a wife, that's not easy. That had to be a part of your adversity. >> I got lucky. I during that time I was down and out and I wrote that first book that I wrote. At the time, I was president of mortgage brokers

association. and I was on a I was writing up a like a sales meeting type thing of the things that I did to get referral business. I ended up giving a speech on it down in the Bahamas and a lot of people go, "Dude, you need to write a book." I came back and I I failed every English class that I ever

was in. I wrote this book, got this guy to actually write my take my gibish and write it. I put this book out and all of a sudden I started getting booked on speaking gigs. And so the mortgage business, 90% of the mortgage companies went out of business by 2010.

>> Oh yeah. >> There was nobody left. I was doing like one deal a month. I was the only one basically in my office. And then my speaking and I didn't really make any money on book sales, but I started getting speaking gigs and I got into financial advisors and that I made like

a hundred,000 that next year, which would have been like 80 billion right now. Right. I mean, it was like I had napp it. >> Well, that's good. I love the drive, man. And it's for real. And that's why you're in the green room. I got to tell you, a man that has done it himself,

written books, or I had ghostriters do it. I mean, can we just get >> 100%. 100. >> Yeah. But either way, you had a message for somebody to get the proper punctuation on.

>> There you go. >> But I got to tell you, that is Steve Beechum. And dude, you are a blessing. Uh, for those of you watching, this is Alpharetta. If you ride around Alfreda, you're going to see him walking. He likes to walk. He's out there. or you're going to see a 66 Chevy red truck with

Hometown Mortgage on it. Now you got an idea of the man behind it. I want to thank you for being on the Red, White, and Green show with Ted Jenin and myself.

>> Can I get a Yeah, come on. >> Yeah, come on. >> We had a a great interview with uh Steve Beechum, Hometown Mortgage. >> He's crazy, man. He's a good guy, but he is self-made. I didn't realize all the risk and all the situations he was in. I need to do this as we, you know, get

into our I mean, my my favorite segment and I want to say a shout out to Southside Steve because if you're not checking out the videos that he did on the Chick-fil-A hack one coming out on Starbucks, the Papuccino, and other things that were put You got a Papuccino without the pup.

>> I did. I did. And I questioned her. I questioned her. >> She didn't even turn you down. She didn't turn me down. I said, "So, you're not even going to?" She goes, "No, they're free." So, every week I like to give you a money hack and we've been giving you a lot of tips for Starbucks

and Home Depot and places, but I want to talk to you about a money hack on how psychologically you can get yourself in a position to build wealth. And this money hack will literally turn $1 into $1378.

And I'm going to do this in plain simple English. >> I'm listening. >> Number one, this isn't investing. >> It's not >> not investing.

>> Okay. Number two, it's not crypto crap. >> I'm not saying crypto's crap. I mean, just just because y'all lost 50% on Bitcoin, don't be mad. >> Um, and this this is not Steve's favorite. No, >> it's not going to the gas station and getting scratchy tickets. That's not it.

>> I believe that 5% of my income should go to gambling to, you know, that's part of my portfolio. >> So, here's what I want you to do. This is a 52day strategy. 52 days.

>> It's not even a year. Not even a year, not even two months. >> It's less. >> 52 days. I want you to open up a savings account or a checking account. I mean, whatever it is >> at your bank. Okay.

>> Hell, you could do this in a jar at home. >> Okay. >> I know that sounds weird. >> It does.

>> Okay. Day one, you save $1. >> Okay. >> Okay. And this is not about whether you got extra money at the end of the month or how much you're going to have or whatever it. Day two, I want you to save $2. This is like the magic box, Steve.

>> Got it. >> Day one. Wherever you got it. You got a dollar. I got a dollar in my wallet. >> Yeah, I got a dollar right there. >> A dollar. You just put it away. Put it away. You know, people used to do this with uh holiday clubs they used to have at the bank and stuff like that. Yeah.

>> This is why people didn't go broke at the holidays cuz the bank would set up a plan. It' be like a Christmas club and people would put money away every month. >> I think my mother did that.

>> I bet you she did. >> And she also did layaway. >> That That's why all those people didn't go broke. Day two, $2. Day three, $3. Day four, $4. Day five, $5. Day six, >> I see what you're doing. So, day 10's $10.

>> Day 10 is $10. See, I still carry some cash. >> Find $10. Sell some in your house. I don't know. Go open up a lemonade stand in your yard. Do whatever you got to do to get $10 to put in that thing.

>> I think it would be great if an adult did a lemonade stand. >> You know, they they did that uh I think it was on one of those late night uh show hosts. Was it Camel? It might have been >> It might have been Camel and he had the kid that was on there and he had a

little he had a little beer stand and stuff like that. And he's, you know, he just goes off on him. It's pretty funny. >> I love it. >> Beer. Beer's free, >> It's ladies night, Drink free.

>> I remember it was Kimmel. But no, that's great. But so you're going to go all the way up to day 52. You're putting $52 in the jar. >> Yeah, that's right. last day will be $52 and you'll have $1378 saved that you could use to pay down debt. You could use it to take a

vacation. You could use it to put in a Roth IRA. You could use it for whatever you want. But this is a psychological shift because over the years what I've heard people say to me is that, you know, I got to start saving. Maybe I'll start at a 100red a month or 200 a month. It's way way too big for a lot of

people. You can't grasp it. You do it a month and then you stop. It's like diet and exercise. It's like, "Okay, I'm not I'm not going to have any soda for like three months, but you've been drinking four diet cokes a day." It's just It's not a good way to get into it. Money is not different, Steve. It's not

different. Starting a business is not different. Don't start a business and take a million bucks and open up a car wash. You're probably going to fail, right? Start a little side hustle on Etsy or something. Get used to like how the damn thing works.

>> Yes. Okay. That's how we all started. Otherwise, you're going to lose your shirt. It's the same thing with bicycles, Ted. training wheels before you ride.

>> I like that. >> Thank you. >> I put that on a t-shirt for you. >> Well, you might as well. You got great t-shirts.

>> But a lot of people wait for leftover money. They rely on on willpower. But the whole thing is that this is stupidly easy. I'm saying to you on day one, save $1. On day two, save $2. I don't care where you get it from. Get it from somewhere. $3. I know you got gift cards that are in your cabinets and drawers.

Well, get on gift card granny. Get on giftcash.com or cardcash.com. Sell that You got clothes in your closet you haven't worn for a year. Let me give you Ted Ted Jenkins rule on clothes. If you haven't worn it for a year, get rid of it.

>> Get rid of it. I mean, I'm just sell it. >> Okay, sell it. Cuz it's a good >> What stuff in your closet have you had for more than a year besides like the tux or the one, you know, fancy wedding or funeral thing that you have that you haven't worn? What? What? Where? They're just sitting in your closet.

>> That's it. and the wife won't let you wear them because she's like, "That's out of style." >> Yeah. Let me tell you the uh high level of of appreciation you're getting on a sweater. Okay. It's nothing. That 50 bucks could be working for you. And that's what people don't understand. And

I'm I'm by the way, you could come to my house. I'm a minimalist. I got I got hardly anything in my closet. >> Dad has six t-shirts. That's it. >> My kids say it's like uh dad's Santa uh Christmas because I have two garbage bags of all my clothes. And then they take them and they take them back to

their house or I sell them >> or you sell them >> or I sell them on there. I thought that's pretty interesting. That's a magic hack. One last thing to leave you with. Uh Valentine's Day.

>> Okay. >> Do you spend a lot of money on Valentine's Day? >> No. >> Average retail from the National Retail Federation this year says the average person will spend more than $200 on Valentine's Day.

>> You're nuts. And I'm going to I'm telling you, you're nuts. People get caught up in it. They want to be out on Valentine's night. They want to be at a restaurant. Everything costs more. They want to buy flowers that week when they're the most expensive.

>> I got a great idea for people that are are thinking about getting engaged. >> Is this like a homemade card kind of thing? >> This is way better. Way better. I researched this. Dave and Busters.

>> Okay. >> Okay. They got a tremendous deal in general for $99. I mean, great night on on Valentine's Day. More importantly, Steve, they're putting up the human crane for Dave and Busters night. Now, you know the claw when you were a kid, you get some stuff. Well, they put you

in the claw. You are the claw. Okay? They put you in this thing. You're you're strapped into it. I'm not even joking. >> Okay?

>> And there are five stores that they're putting a three karat diamond ring in those human crane claws. >> So, you get dipped down in to grab. >> You get dipped in. You're probably going to end up picking up like an inflated balloon or something that's in there, you know, or beach ball or something

like that. But you could get a three karat diamond ring by being a Dave and Busters and being the human claw. >> If I see it and I can't get to it just like Toy Story, >> you got you got long arms.

>> Yeah, I'll get it. >> This might help at home. Honey, I got you a new ring. >> Honey, I can't wait to tell honey. You and the kids come watch me. I'm going to be a human crane.

>> She's going to say, was it at at D Gellers? And you were like, no, it was at Deb Busters is where I got >> No, I'm going debuster. That's right. >> All right. Well, you try my magic hack.

Tell me what you think. Put it up on YouTube. We'll see if you like it. Uh, and then here's what we got coming up for Red, White, and Scene. Uh, over the next week, I'm going to talk to you all about capitalism. I really want to dive into this next week. A lot of our viewers and people listening to the

podcast have talked to us about this. I want to talk to you how to make $1,000 fast next week. And put in here for myself. And no, Steve doesn't have to sell his body to make $1,000 fast. I was I was worried about it.

>> I would have prior to marriage. I'd have done what it took. >> And uh I'm going to talk about what's happening with unemployment, interest rates, and much more. As always, go to red, white, and green.com to check everything else out and exit AI if you want to get your financial future in

shape. Great stuff. Look forward to seeing you next week. Subscribe, share, and tell everyone about Red, White, and Green. >> Yeah, come on.