In this high-impact episode of the Red White and Green Show, we dive into the Blue Ocean strategy of physical mailers and why a simple $9/month newsletter is generating $14,000 in monthly revenue. We break down the Anti-AI movement and explain how solving simple community problems can lead to massive scalability. Later, we debunk the "1% Rule" for mortgage refinancing and reveal why resetting your 30-year clock could be a massive financial mistake. We wrap up with the ultimate Abandoned Cart trick to save 10% to 20% on every online purchase you make.
In The Green Room segment of the show, Southside Steve Rickman and Ted Jenkin sit down with Andrew Adams and Rocky Moore, the powerhouses behind a 26-location Smalls Sliders expansion. Learn the secrets to securing capital when "there's more money than deals" and why their hands-on approach to the 100-hour work week is the true engine behind their massive success.
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Ted's Media HubHey everybody, welcome to another episode of the Red, White, and Green Show. Man, do we have a program here for you today. Of course, on our program, what do we talk about? Giving financial advice to people who love America and of course love capitalism. We've got a great show for you today. We're going to
talk about the real platinum card. You think you have a platinum card, but we're talking about a real platinum card today that's come out in the marketplace. We're going to talk about refinancing. A lot of people want to know, interest rates are down. Is it time to refinance or is it not? We've
got a green room interview today that you do not want to miss about the days in. You've heard of that. The days in. >> Yeah. This guy used to own the days in and uh they also are starting a new project.
>> And Steve, one money hack that retailers will never ever tell you. What's that? Well, you're going to hear about it in a few minutes. It's right here inside Cub on the Red, White, and Green Show. As always, thanks to you who are subscribing and watching our show every single week. This is your first time
watching the show, just hit the subscribe button, come back, and you can watch us every single week. Steve, we get into every week by news stories. This is the news you can use.
>> I love news I can use. And uh I hope you appreciate my theme today. >> Well, you are. You're like red, white, and green, aren't you? look together. I mean, I had >> white t-shirt. White t-shirt. And I've got green. There's a little gray. And I matched it with different little gray
shorts. >> Gray shorts. And I also wore my red, white, and blue socks. >> Red, white, and blue socks. >> Cuz I do love America, but I love money.
I That hat is badass. I had to say like, listen, if you're watching today and you hit me up in the message, right, type of message that you want one of the hats, I'm going to give away five free hats this week, Steve.
>> Whoa. And they're nice. The red, white, and green. Yeah, they're like 50 bucks. >> I know. >> Those are branded Bills. >> You got that? Yeah, you got the >> They're expensive. Like big boy hats.
>> But you know what? If you're crunching it and you love your country and you like looking good, you need to wear one of these hats. >> After this, we'll do red, white, and green underwear.
>> You want to see the underwear I'm wearing? >> I don't know if anybody wants to see it, but I think you're feeling like >> wear red, white, and blue for the show.
>> Oh my god. Oh my goodness. Oh my goodness. >> So, I mean, these are things. >> I'm not wearing stars and stripes underwear.
>> By the way, the wife told me, "Don't flash my underwear." And I just did. Al, >> I knew you were going to do it. I knew you were going to do it. So, here's our story this week, which I think is amazing. Have you heard of Robin Hood House? A lot of people use that in here.
Well, all these companies are trying to compete with credit cards. And Robin Hood is actually putting out a credit card now for $695. And we'll talk about what's in the credit card. But the claim to fame, Steve, >> is that all these other companies that
say you're getting a platinum card, it ain't real platinum. Their claim to fame is that the Robin Hood card is actually 99.9% real platinum. Like it's heavy. I thought it was just a name. I mean, I know my card I've got a platinum American Express. I kind of feel cool. I
drop it sometimes. Like, did y'all hear that? >> It ain't the black card, though. Black card's more impressive. >> Yeah, that one I don't have.
>> That means you spend a lot of money and you know, you can kind of call your shots. Did you know this? Actually, I worked for American Express for 15 years. And at American Express at one time in Europe, they tested a titanium card that was made out of real titanium.
The average the fee to get the card was 20 grand a year. >> Oh my god. >> To get the card. >> That's insane. I mean, that that's cool, but that is insane.
>> It is 695 bucks, but their their idea in here is to basically say, "Look, you're a younger hipper consumer, right? If you want to look cool, forget about the lounges and all this other stuff right now. Get a real card that when it does, it hits the diner table there and you're paying for it, people are like, "What
was that?" >> Yeah. It's just like like you dropped the card on purpose. And I love the look of a bartender or a waitress or anybody a a waiter that holds it, they're like, "Who are you?" Now, you know, the two cards that compete with this, Steve, are the American Express Platinum, which is
$8.95 a year, and now Chase has come out with their Sapphire Reserve card, which is $7.95 a year. Have you been in a Chase lounge yet? >> I have not.
>> I have. >> Well, how is it? >> I got to say, well, forget about it. In Atlanta, we're in the Delta Club. Blows it away.
>> Good. >> And I've been in many of the Centurion clubs, and it blows it away as well. Right now, it's better. >> Okay.
>> It's better. >> All right. Cuz that's why I got the card originally. I'm like, I I want to sit in the Delta thing and there's other discounts. I don't utilize all my discounts, but I do have the American Express platform.
>> So, this deal in here is uh 10% cash back on hotels and rental cars and uh which is which is not bad, but I have to say when you dig into the details, Yeah. >> I don't like it.
>> You don't? >> I don't like it. I'm sorry, Robin Hood. Here, here's why. Who knows? First of all, they say there's $250 in annual Door Dash. However, if you read the fine print, you can only get it on a $10 off on a $50 order. So, it's not like you just get $250 off at Door Dash. You're
getting 10 bucks when you spend 50, which means you got to get a lot of Door Dash to get back your 250. It's not worth it. I don't want that much Door Dash.
>> A complimentary Amazon One medical membership, which nobody has said ever. I've never met anybody that's like, you know, Steve, if I could get an Amazon one medical membership, that would be awesome, man. I never even heard of it.
>> You didn't even know that. You're like, "Dude, I get my groceries that I get to paper clips and stuff like that from Amazon. I don't need a medical membership from Amazon." >> No, don't bring me band-aids.
>> A complimentary Aura. Now, do you know Aura? These are the rings like this that basically track all your biometrics and stuff like that. >> I did not know that. I just thought you had a fancy wedding ring. So, that is not the wedding ring that your wife >> things will track everything. It'll
track your sleep, tracks your They have new ones now called Bond that actually track your blood pressure. >> That's Yeah, you may not want to do that because I know yours it goes up.
>> It goes up sometimes. Things happen to be that. Get me going. >> But the thing of it is is that you get the membership, but you have to buy the ring on your own. The ring's like 400 bucks. So, they're like, "Oh, we're going to give you the membership, but you're going to spend $400 more to get
the damn membership." >> Hey, and it looks like it is the It serves the purpose of a wedding band for you, does it not? >> Yeah, of course it does. Yeah. Yeah.
That is why I don't wear the metal one anymore. I have it at home. I'll wear >> it last. >> No, I did it myself. I mean, I'm I don't have I don't ask those questions anymore.
>> But the thing is that uh it also gives you unlimited priority pass at airports. And you know, the Annex Platinum does that already. And have you ever been in one of the priority pass locations?
>> Uh no, but I've seen my sister-in-law do it when we travel because she travels a lot. So, she gets in, she just scoots on by us. Most of them they're like these nondescript lounges that when you go in you're like what is this? There may be like one of those twisteritors of like mixed nuts and you might be able to get
a cocktail. The furniture looks like it was at the last airport lounge. You know, it's just not it's just not great. So >> So it's not worth it.
>> I'm not discouraging Robin Hood. Look, if you rob love Robin Hood, they built a tremendous company. Uh they're probably all these cards in the end if you really use them, it's worth it. I'm gonna say that as a whole. Chase, MX, I'm sure Robin Hood is, but you got to really look into it when you get a card. Steve,
this is part of the point to say, is this something I would really use? >> You even recommend, like I get told by my wife, you don't need to be pay fees. Don't pay fees for a card. It's never worth it. But like you said, if you utilize it, it does break even >> more. Way more way more.
>> The MX Platinum card, if you travel, you'd be dumb not to get it. >> Got it. >> This is my my opinion. No, I I I >> You're calling me dumb on this YouTube channel, but I mean I I I make my money back double triple every year.
>> No, no, I'm not. That's all I need to hear. Double or triple's good for me. >> Story two in here is a great one, and I really want your take on this because you're old school.
>> Yes, I am. >> There's a crossing guard now, and this is happening across America making $14,000 a month. >> Now, that's serious stuff. What are they doing bringing rich kids across the street? Here's what people are finding out. I want you to think about this. No
matter how old you are or how young you are, there's still something magical about checking the mail. >> Yes. I love it. I went to the mailbox yesterday.
>> What you're thinking to yourself, there's going to be something cool in there for me. >> Could could be, right? >> Or you're expecting a check. Well, see, my birthday's this week, so I'm I'm like, who's sending me birthday?
>> Something could be coming in. >> Yeah. The reality is you get disappointed because you check the mail and first you got junk mail. Couple of cataloges the wife signed up for you signed up for.
>> Unbelievable. >> There's bills. Although the bills are shrinking today because most things are paid online. >> Yeah.
>> And every once in a blue moon you think to yourself, maybe I have a pen pal letter today. >> Maybe. Maybe somebody want a letter, a card, a thank you note. But really, you don't get anything in the mail. No. So, this crossing guard figured out every day on her job being a crossing guard,
I'm going to take pictures of the happen stance of what's going through life in this crossing guard intersection, okay? Pictures of parents dropping off kids and kids walking with cool stuff. And every month she puts together all these pictures and a little newsletter. And she went on TikTok and started charging
people about N bucks a month. Are you kidding? >> Be able to get something cool to read in the mail. That is nuts. What an angle. I will tell you there was a local magazine that you know for me it was kind of cool to be in it was called Jezebel and if you were in the back pictures they had
like eight pages where they just went around town and shot pictures and it was always cool cuz I would be in the magazine doing something or they captured me and I would go get the magazine just for that.
>> I want people to consider this today and this is why in the red, white and green because I love capitalism. You do too. >> I do. >> I'm gonna try to explain this to you.
The hot term in America today is two letters. >> What? >> A >> rock on.
>> Rock on. >> AI. >> AI. >> Everything's AI. Steve, have you checked out chat BTT? Have you done your Gemini?
You looked at Grock. Did you see someone used AI for this? Deep fakes, phone voices >> to make money. Steve, and I've been very good at making money.
>> Yes, you have. >> You need to think about this. There's a red ocean in this world and there's a blue ocean. Okay? And there's a great book called Blue Ocean Strategy. And what it says, when all the sharks are swimming in the red ocean and eating everything up, find the blue ocean where
nobody is. And I'm going to make a prediction here. Okay, this is a red, white, and green prediction. >> We're going to keep it. I know they're >> Everyone Everyone's all AI. They're on their computer. They're doing all this chat stuff.
>> People are hungry to get something in the mail. Not junk mail, not bills. >> That is so funny. >> But I got to tell you something. And if I wrote you a letter every month and told you you were a great guy, you'd be like, "I got something in the mail." I got my Ted letter. It's Teddy's lead in
Indonesia. But he wrote me a letter. I was like, "Steve, thinking about you on the beach in Indonesia." >> But this is serious stuff. We're not talking about making a few dollars.
Yeah. >> She's making $14,000 a month. >> That is awesome. Just for her community. She knows the kids that are coming in. And how did she get it to people? How did she get people to see?
>> She's on Tik Tok. She's on Tik Tok or Instagram. She happened to be just showing what she was doing at the crossing garden. Said, "Hey, by the way, I'm putting together a book every month.
If you want to subscribe, let me know." She got a few and then she got a few more. And if you think about it, let's talk about the math of the business. >> Yeah.
>> Okay. If I charge $10 a month subscription, like a magazine, and it was $120 a year, and then you start saying, "How much money do I want to make?" And then you back into how many subscribers you meet, you need. And if there's 330 million people in America, let's just say that there's 150 million
that can pay for something, I don't need that many. If I don't have a few thousand people subscribing to that, I got a nice business bringing me in a nice paycheck >> and I'm making money. And she just went after her community. I can't imagine people outside the community getting it
based on what she does. But if you've got an idea that can work across the nation, look at the number game. I just thought it was a great story because for you we have a lot of people in America that are struggling paycheck to paycheck. They're like, "What am I going to do?" This is America. Come up with an
idea that either solves a problem or you create value for people. And people are at home. There's a lot of lonely people. There's a lot of people. It's like, I just I don't want to watch more of the same episode on Netflix. It's like, I just wish I had something cool that I could dive into. Yeah. And I'm telling
you, in the mail, everyone still gets excited to go to the mailbox. That's so funny. >> What they don't get excited is after they open the mailbox because it's the same damn stuff. It's junk mail. It's ba bills. Every once in a while, like you're thinking about your birthday cuz
you're like, I'm going to get five cards. I want to get seven cards. They're you'll love me for a day. >> Yes. For one day, they recognize me. What happens if somebody recognize you every month? How much did you pay for that?
>> I'd pay a lot cuz I would I know that sounds pathetic and I don't want it to be though. It doesn't. It just feels good. It It's It's the It's the gas in the tank, man. Just to know that somebody out there cares. It pumps you up.
>> I love a anti- AI play. And that's news, Steve, that you can use. >> That's a good one. I just made you money today if you do it. You know, >> who knows? I may I got a bus stop. I could call it the bus stop.
>> So, this week, right now on uh Red, White, and Green, we get to our segment of They didn't teach you this. And uh what I want to talk about today is that interest rates have come down, Steve. I feel like in my regular day job, there are a lot of people that are asking me, is it the right time to refinance?
>> Meaning they bought over the past few years where the interest rate was 6 7% 8%. >> Seven for a lot of people. So, you know, you took out a $500,000 mortgage, you have 7% and then you're asking yourself, should I refinance? And I want to tell people first of all, Steve, that the
rule, which is never really a rule. Every time you hear that thing like, well, here's the rule, right? You know, >> who's that rule? Who made up the rule? >> That that that is a complete fabrication. It makes no sense whatsoever.
But the rule in refinancing that people hear all the time is the 1% rule, which means that if the mortgage rate goes down by 1%, it's probably a good idea to refinance.
>> Yeah. you take you do it because there are some fees and things that come with it, but over time whether it's a 10 year, 15 year, you're going to save a lot of money.
>> So rules rules make no sense with refinancing. I'm going to tell you that. Any rule that you heard, throw it out the window. >> So you just do it if you want to do it.
>> No, no, no. It's not bad at all. >> Okay. >> Like any business transaction, it costs a certain amount of money to refinance. >> It does.
>> Okay. Because you're getting a new loan, you got to pay new closing cost. Y >> you might have to pay points, but let's say it cost you $5,000 to do a refinance.
>> Okay. >> Okay. So, we're going to explain five five grand to do a refinance. The next question you want to ask yourselves is, how much money am I going to save on a monthly basis if I do the refinance?
Right? >> So, in this case, let's say you're going to save 250 bucks a month. >> Okay? Then you want to be asking yourself, if I spent five grand to do the refinance and I'm saving 250, how many months is it going to be until I break
>> break even? It's always about breaking even, then you're saving. >> Think about how simple we're making this to teach people. Forget about all the other stuff and the rules because if you do the refinance and you think you're going to move in a short period of time, >> you might you might not have enough time
to be able to break even, >> right? But if you're going to live in it for a longer period of time, the odds are that you will be able to break even. And I like it if you can break even in 24 to 36 months, >> right?
>> Okay. Or sooner. But there's math. Now, there's a catch to that, Steve. >> Okay. >> Here's what the catch is that most people don't think about when they refinance. If you took out a 30-year mortgage >> Mhm. And now you're 5 years into it. So
you got 25 years left on the mortgage and you refinance to a 30-year mortgage, >> right? >> You just effectively reset the clock. >> Yeah.
>> It's Groundhog Day. >> That's brutal. >> And you're back to 30 years. >> When you're younger, you can probably get away with it >> cuz you got a low payment. You figure you're going to sell the house before the loan's paid off anyway. But if you
were 40 and you refinance 10 years later and now you're 50 and you take out a 30-year mortgage, you're probably not going to pay it off till you're 80. >> And the problem is you might not have an income to actually pay off the mortgage.
>> That could be bad. >> Could be real bad. >> So when you're thinking about this refinancing, number one, the 1% rule is junk.
>> Yeah. >> Number two, do a break even calculation. And then three, ask yourself, am I going to move soon or will I have enough time to actually pay off the mortgage length that I'm taking? Because a good example is if you said, you know, my kids are young. We're in a smaller house. I think
I'm probably going to move in 10 years. >> Well, maybe doing a 30-year mortgage doesn't make sense. They have mortgages that are called 101s where you have a fixed rate for 10 years and it goes variable and the rates could be a little bit cheaper, but you'd be out of the you'd be out of the house in 10 years.
>> Yeah. So, you don't care. That is the plan. I did a variable on a rental property downtown because I knew I was only owning it for a period of time. But I love what you're talking about. I can tell you that. Do you know the term forever house?
>> People use that. I know in the realy business it became a thing. And since I had small kids, when we were looking at houses we really liked before we bought the one we did, we use that term meaning we're not going anywhere.
>> Yep. Let me give you the the last biggest one, the biggest hidden secret with refinancing. Have you ever heard of these three letters? PMI. >> PMI.
>> Not PMS. PMI. >> Okay. >> Right. So, >> people moving inadequately. It is inadequate. You start with an I don't know.
>> There are people that do that. >> Yes. >> Here's what here's what it is. When you generally don't put 20% down on a mortgage, you don't make a 20% down payment. The lender needs to protect themsel. So they make you buy insurance or have that insurance
>> in case you can't pay back that mortgage. Once you get to 20% equity, >> yeah, >> generally that PMI should go away, but it never does. So if you put 10% down in a property, you would think the lender just gets rid of that insurance. No.
When you refinance and now you have 20% equity in the property, >> you can get rid of that PMI can go away. That's brilliant. that can save families 50, 100, $200 a month that they could put right back in their pocket, put it into a Roth IRA or whatever, and then grow it for retirement.
>> That's huge. I bet a lot of people didn't I did not know that. >> All right, so this is what you got to think about if you're refinancing right now. Interest rates as we speak are about 5.8%.
>> Coming down. >> Something that you may want to take a look at, and that is this week's They didn't teach you this. You just got smarter about refinancing. And every week, one of my favorite segments on this show >> is watching Southside Steve Rickman
>> in the green room. >> In the green room, where we interview people that are successful, but what did they do to get there? What did they sacrifice? And what were the negatives?
And what can you learn from people that are getting it done? Right now in the green room, I have a dear friend and somebody I'm meeting for the first time. Uh, and across from me, I've got a ride or die and one, Ted Jenin. It is the green room right here on the red, white, and green show and it is about
successful people. These two guys are not successful. We just thought we'd have a down week. You know, we're going to talk about complete losers. They've each been divorced like three times. They've got lots of kids. One's lived under a bridge. So, we're going to tell you, you
can still rise like a phoenix. >> Steve, that's a great way to just completely deplete your net worth. Divorce. Divorce. Divorce. Sure. Cut, cut, cut.
>> Great way to give it away. >> Yeah. Don't give it away. Work that marriage out. Spend quality time somewhere else. >> Not saying cheating. I'm like another room.
>> I get it. >> I get it. Yeah. I'm not a I'm not a cheater. I'm a good person. I'm with you. Uh so, no, I want to introduce you right now. Uh this is Andrew Adams. And next to him is Rocky Moore. And these guys are on a quest, Ted. They are opening 26 locations across Georgia. And
it's Smalls Sliders. You're killing me, Smalls. I mean, I got to say it. We're allowed to say it. And you know, I just want to figure out how you guys got together. If you watch the uh Yeah, come on uh show, which we did yesterday with you guys. You also had Peak Day in here.
And peak day, you know. Oh, sorry. It's park day, isn't it? That's right. >> What did for Pete Park? Cuz it's all same roll. We end it with a day.
>> It Here's the good news. I keep making jokes because I kept calling him Peak. I know his name's Park with an E day, but he's not here. But then we found out that one your partner, his father started days in.
>> So I don't know if that brought capital. Does there need to be a successful person? But you guys have been working together. What makes you want to open 26 Small Sliders? I'll start with you, Rocky. Well, man, I mean, I'll tell you, Steve, just like I was saying yesterday, we we kind of fell in love with this
concept and um try after trying the product, determining how cravable it was, it it fit the it really fit the profile for us from a real estate perspective, and then you couple that with how good the product is. I mean, man, we just feel like this is a disruptive concept, and if there's
something we're going to get behind and and kind of put everything we've got behind it, this is it. So, I mean, we couldn't be more excited. >> And uh I look, you and uh Park Day work together daily. Do did you work with them or how did you come into the Smalls family?
>> No, that was just a business relationship. They developed a couple of restaurants for me, the physical plant, um the buildings themselves, the property. Um >> what restaurants is that? Are they one-offs? What do you call it?
>> It was another brand. I'd rather not get >> You don't want to get into it, but yeah. >> So, was that other brand a mistake? um in the Atlanta market maybe. >> Is it costing you money?
>> We'll leave the question. >> Oh, here's the the name of it. I'll just say it was called jello shooters. >> Not not to do it in the back. That's what >> And that didn't work in Atlanta. I can't believe it, dude. You I could tell you some subdivisions where that works. But
you know what? It's all about finding it. So, what we want to know and and this is for people that love America and love money. There is no greater country to do what you're doing right now. Ted talked about a crossing guard earlier in the show that's making $14,000 a month because she came up with a concept.
She's seeing people. She photographed them. She starts putting out books. She delivers them to the houses for $9.99 a month. >> Smart >> per person. And so it's just but you get to see yourself or you get to see the kids, the kids that you know and what
goes on in the community. And it was just a neat angle because it's America. So, so for you guys, uh, I always ask, how did you get wealthy? >> Honestly, I've always kind of had that I feel like that entrepreneurial bud. Um, I've always kind of felt like if you're going to build a dream, why not build
your own dream? Why build somebody else's dream? So, I've kind of always had that underlying idea and theme. Um, always liked real estate, always like development. That's a that's a business where every so often you get a big hit, but it's kind of big big hits in between.
And we wanted to find an operational build business that we could scale and I love franchising and man smalls just fit the bill. >> There are a lot of people that may want to open a restaurant one day and they're wondering like how how do I come up with the capital to start one of these things
cuz it's not it's not cheap, right? You got to you got to get especially if you're in real estate, but just in general, even if you didn't, there's still a lot of capital expenditures to open up a restaurant. How how do you go about getting capital for something like this?
>> I mean, there's a lot of capital. There's more capital out there than there are deals. Really >> nice for people for capitalism, right? >> Cuz I thought the two of you basically are using days in money through park day because you got a guy whose father just crunched and I
>> He crunched it. That's true. Sometimes it's a rich guy and they grill it >> and sometimes it is like he said if capital is readily available because how many people told you this is a bad idea.
How many people told you I mean you know jello shooters didn't work for you. So uh >> so how many >> Yeah. So how many people come up to you and say smalls may not work either. It's a container thing. It's only 850 square ft. You know you put them in here. I
know there's a shrub rig package you got to do so they all look the same. There's four outdoor tables. No indoor. You got few employees, got a great taste. >> Wait a minute. Well, what's a shrubbery package?
>> It's basically where you go in and it's like you got to have nine of these kind of bushes and four of these bushes so they all look the same. And there's somebody in a nursery making out like that.
>> They've sold smalls across the nation saying, "Come to Pike's Nursery. We got your your your your concept, your bushes. We got everything you need." >> Some truth. A lot of truth in what you just a lot of truth.
>> No. So, but there is a shrubbery package. I'm assuming. I laid that up. >> That's true. Landscaping. Got to have landscaping. >> Okay. There is It's in there. Yep.
>> I want to ask you guys because when owners buy a business, there there is this question of do I get in the real estate business or not? But it sounds like you guys are in the real estate business and some companies never make any money in their business. They just it ends up being a real estate business.
So, right. >> How do you think about that about owner occupied real estate, you know, as you grow up this business? Well, you know, uh, initially it was how do we find an operating business that we could scale upon, that we could build upon, that could produce cash flow for us to kind
of be the impetus and the fuel for subsequent development deals. That was the initial look. >> So, we spent, you know, there was a two or three year period where we kind of looked around for that right concept.
Um, and we kind of more or less stumbled across small sliders and dude, it became this is a disruptive concept. This is something that we can not just do four or five of, but maybe we can do 25 of >> and then build and build and build and build. But yeah, man. I mean, you were talking about people naysayers. There
were naysayers. There's always that there's there was a lot of them. >> Wow. Check them out. This is Rocky Moore. This is Andrew Adams and Park Day, otherwise known by me as Peak Day.
He's like, "My family started the days in. Get my first name right. It's Park with an E. My god, I'm royalty." Uh, but I will say it's been a pleasure having y'all in the green room. Uh, wish you much success. Grand opening coming.
Marietta, you get it. If you're right here in the Atlanta area, Windy Hill, right before Cobb Parkway on the right, drive by, it's there. Brand opening end of March. We'll all take a bite out of Smalls.
>> I can't thank you guys enough. Thank you. Thank you, Steve. >> We really great concept. >> Enjoyed it. >> Rock and roll.
>> All right, that's it with the green room. It's been a pleasure. And I turn it back over to our host of the red, white, and green, Ted Jenkins. >> So, we still got our challenge here.
We're going to have to choke down like 90 burgers on one of these. >> Can't believe you've said that. That's I would do. I eat very healthy. >> You do for one episode to go mono for burgers. I'll do it. I would do it.
>> Maybe we put a time limit on. >> None of this crap of you dunking the bread and jamming the bread down like Joey Chestnut does and then having the burger. It's all in. You got to eat it.
>> Okay. And one shake cuz I want to try the shakes. >> All right. Every week right here in the Red, White, and Green Show, we bring you the money hacks or get the green. And remember, I told you in the tease, Steve, >> earlier in the show that I would give
you the one retail hack that nobody knows about and nobody even thinks about. I love it >> because people are getting duped every day for online shopping, right? Like Amazon is an addiction for a lot of people. A lot of people wonder like, "Is it my wife's birthday every day?" Cuz
she got a package coming to the door every day. Is it sexist to say that women do this? Cuz I don't. I don't order on Amazon, but something shows up every day. And if I mention it to my wife, she's on her phone, it can show up same day.
>> Well, she doesn't need your love. She's getting it from Amazon. >> Oh, I need you can bring home flowers. That's nothing compared to seven packages a week.
>> By the way, if I could talk to you right now, get a Ring doorbell. I did. I'm photographing everything. >> So, Steve, this I have tried many times before, but I want to teach people that if you do shop a lot online, here's what the retailers won't tell you, and I call it the abandoned cart trick.
>> That's original because I've never heard anybody >> abandoned cart trick. the abandoned car or nothing. Think about what these companies are doing because it's all digital. They know where you've been.
Everyone thinks they're faking out the websites. You're faking out nobody. They know exactly where you've been. So, what you want to do is that you want to drop your item into the cart and you don't want to buy it then and you just want to wait.
>> Can you do that? I always thought when you put it in the cart, yeah, you got to move on to move on. You're just going to leave it in the cart cuz think about the old world of retail. Your hot button is when somebody walks into your store if they're going to buy a pair of shoes. If you don't sell them there, the odds of
them coming back into your store are not that high. >> Not good. >> Online is a totally different game because they know you've been there.
They have your IP address. >> They know what they know, but they know what you put in the cart. So, they have all this digital information that now says, "Wait a minute. We got a sale that's here. We just got to figure out how to activate it." >> And here's what they do. If you leave it
in the cart for more than 24 hours, okay, >> you're likely to get an email or some kind of activation. They've done this on Facebook at well as well that basically says, "Hey, Steve, we saw that you were going to get a new driver.
>> If you get it now, we'll take 10% off right now if you buy the golf club today." >> Whoa. >> Right. Because time kills all deals. The longer that you're away from that cart, the less likely you are to be able to buy that item.
>> What if I go 5 days? He's looking at like 20 30% off or do you think it's the initial >> not always but the number because every business works on margins right >> and so over time everything's still about turning inventory right I still have to be able to sell stuff
>> so I have to ask myself and they do internally Steve they have all these algorithms and regression analysis they know exactly how much they can discount to get that item off dependent upon where they bought it and what they generally need to sell it for.
>> That's brilliant. So, what you want to do on a go forward basis, okay, I'm gonna buy a new shirt from Travis Matthew. Great. No problem with that. Don't buy it. What I'm saying to you is put it in the cart and let it sit there.
Don't get that hot button gun out like I got to get it right now. Wait. Wait. Cuz time kills all deals. And time is in your favor because what do these companies want to do? They want action.
They want to They want transactions. They want inventory. Cuz once you buy once, then they got you, man. They got you. you're going to get 82 emails and new coupons and stuff like that until you buy more. So, I think of most people in here, leave it behind. I'm going to say minimum you're going to get 10% off.
But in some cases, you can get 20% off or more by simply doing this money hack. >> I'm going to leave the in the cart. >> That's it. My wife is leaving the in the cart today. I'm making that happen.
>> Will you go home and train her to do that? >> Yes. I dude, I'm going to say it with an authoritative tones >> and say what Ted Jenkins said today to leave it in the cart. Ted Jenin, not me.
This is Ted talking. Leave it in the car for 24 hours. See what happens. I'll say that. Uh, tell me this much. When you're looking and you do that, whenever they say there's only three 10 left in this size or that color, is that BS to get me to buy right there?
>> Steve, this is the ultimate cell of scarcity. This is what Home Shopping Network and QVC has done for years. They would put on a ring online that had like an amethyst, you know, a stone in there and in the little corner you would see 76 left, 75 left, 74 left, 73. That freaks me out.
>> Why? Because basically scarcity. Scarcity always sells. So if I think it's running out, time's working against me. I'm trying to force you to make a decision. Yes.
>> And it is classic sales tactics. In fact, Delta does it all the time online. You want to buy a first class ticket, they'll be like only three left at this price. They didn't say only three seats left. They didn't say anything changed in the plane. They only said >> three left at this price.
>> Well, I could change the price of damn dollar. Now there's three left at this new price. Cuz they're changing those algorithms all the time. Now, I will say from a marketing perspective, I love it.
It's brilliant. >> It's actually very smart. >> If I got to sell, I'm just trying to figure out a way to get you to buy. >> Yeah. And we had, you know, since we had the small sliders guys in, what I'm going to do there is I'm going to take this and and use your technique. I'm
going to go through the drive-thru and I'm going to refuse to move until they lower the price. >> Yes, you should do >> I'm going to start a a traffic jam.
>> Just stop the car and get out. >> I'll just get out and be like I'm just letting sit. >> But listen, you're in the endorsement business. I think you need to be putting stuff out online that only three Southside Steve endorsements are left.
Only two that are left. And then you're going to see in this law of natural attraction, people always want what they can't have. And when scarcity gets there, more people come in to buy more.
>> Well, there you go. That's how it works. >> Yeah, come on.com. You want a Yeah, come on hat. There's only four left. >> And that's this week's episode of Get the Green. Try that money hack this week. Get online on the YouTube channel.
Tell us what you think. Hopefully we saved you some money. And now to our last little piece here in Red, White, and Scene. What's coming up next week, Steve? I got lots of great stuff on here. I am going on the Today Show. So excited, dude. Yes, I'll be on with Al Roker and I'll be on with Craig Melvin
and all them in the 9:00 hour in New York City at 30 Rock. I promise I will not ruin our reputation in my measly 4 and 1/2 minutes on TV. >> No, don't. Don't. It's only four and a half. I bet they're going to like you enough to give you five minutes. They might extend you.
>> It never goes over five. It doesn't that thing timed out at five. They cut you off. Somebody's in your ear with the IFB going. It's time to shut this thing down here.
>> Do you know what you're wearing on uh the Today's Show? I I'll be very conservative. I'll be either all like blue or all gray. You don't wear patterns on TV. You don't try to outdress Al Roker cuz he's going to wear something that's going to be a little bit loud.
>> And the glasses. >> Yeah. I don't want to show him up. Even though, you know, Well, he probably has more money than me, but I'm I'm saying I don't want to shave him up on there.
That's a maybe. >> That's a maybe. >> He's 71 and I'm younger, so he's got a little distance on me to let that money grow.
>> It's my birthday. If you get a chance to say happy birthday, Steve. >> Oh, I'll start off with that. >> Yeah. to start off happy birthday to the first piece of tax advice. I go, can I get a big yeah come on from everybody here? That should get me invited back, shouldn't it? I should get invited back
after that. >> On that thought, don't do it. Don't be professional. I'll let you. >> If I was doing Fox, I could get away with it because I know the people at Fox the Today's Show. I got to be as straight laced as straight laced. They they they're middle America 25 to 54
eighth eighth grader kind of stuff. I mean, that's, you know, that's >> just don't do anything bad. Go to the bathroom before you get there. Don't stink up a bathroom. Don't eat anything you shouldn't eat. Just be perfect.
>> I will not leave an upper decker there out of the Today Show. I won't I won't do that. >> The red, white, and green show needs you to be on the Today Show.
>> But we're talk a little bit next week about how high oil and gas prices could go with everything going on and the war. We've gotten so much uh commentary, Steve. People want to know what are all the tax deductions I can take if I'm a 1099. Like, how do I how do I do this legitimately? And can I beat the
government and the IRS and pay less? And then uh I know you're going to like this one. You're going to be thinking about this one for a whole >> I already liked your tax stuff, but go ahead.
>> And the get the green room when we get the green and the money hacks. Why a camel a camel, Steve. >> Mhm. >> Can save you thousands of dollars for your next purchase on Amazon.
You can be thinking about that all week. I know you will. >> When we're Janet Sliders down, I'm going to go camel camel. I'm my honey. Ted said we may have to buy camel. Check with the HOA.
>> Well, as always everybody, subscribe, share right here on the Red, White, and Green Show. Hope you're enjoying this. We're on all the podcasts. Get us on Apple, Spotify, anywhere around the internet. And uh subscribe to the show.
Hope you enjoyed it. And that's this week's episode of the Red, White, and Green Show. Yeah, come on.
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